APIs for Modern Commerce


 
 

Enable Rich Customer
Experiences Everywhere


Prepare Yourself for Next Generation Digital Commerce

During the 18th century steam engines powered the the industrial revolution. Today Application Programming Interfaces (APIs) are at the heart of the digital revolution. Often described as currency in the digital world, APIs are especially valuable to retailers and brands because they deliver the agility needed to quickly build customer experiences. This practical guide shows commerce developers how to enable rich consumer experiences on every device and channel using APIs.

In this - his third O’Reilly book - Author Kelly Goetsch, Chief Product Officer of commercetools, provides readers with both a high-level understanding of APIs, as well as detailed instructions on how to model, build, deploy, and expose APIs for maximum benefit.


Read APIs for Modern Commerce to gain a solid understanding of:

  • What APIs are and why they are so valuable for digital commerce
  • How and why to model commerce APIs before the implementation
  • Building APIs using Microservices and how the two pair so well together
  • How to deploy commerce APIs
  • Consuming and extending APIs to achieve maximum flexibility and differentiation

About the Author:

Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG. He is the author of two books - Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014). He holds three patents, including one key to distributed computing.
Kelly Goetsch

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Want to learn more about APIs?

API website

Visit the commercetools API Commerce page.

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