Experience Driven

Commerce Platform

Carhartt WIP

Brand strengthening and tempting for online purchases with quality content.

In this case study, the brand Carhartt WIP replaces its existing SAP hybris system for commercetools platform, and in doing so, achieves more than just a license cost reduction. Thanks to commercetools cloud-native technology, the Carhartt WIP international marketing platform is always up-to-date, fulfills the company's omnichannel strategy, and customers now spend more time on the Site.


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If you'd like to learn how to plan your own content commerce strategy and implement it gradually over time, take a look at our content commerce white paper.


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