Brand strengthening and tempting for online purchases with quality content.
The label Carhartt WIP replaces its existing SAP hybris system for commercetools platform and thus achieves more than just a license cost reduction: thanks to the commercetools trading technology from the cloud, the international marketing platform is always up to date, underlines the company's omnichannel strategy and increases customers time spent on the sites with content commerce.
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If you like to learn how to plan your own content commerce strategy and implement it gradually, then also have a look in to our content commerce white paper.
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